Advertising Space

Not many people will disagree with me when I say that advertisements these days try to sell you things you don’t really need or just put up impossible standards of beauty and perfection that we can’t really reach. I’m pretty sure this is a universal thought but I’d have to argue that we feel it more in the third world. People trying to sell you breakfast cereals in a country where we cook all three meals with garden fresh ingredients. People trying to sell you fairness creams because “White is beautiful” knowing fully well that you need something as drastic as plastic surgery to truly whitewash your skin.

I studied film and media and advertising was one of our subjects. In doing our research, we did find that there were TV spots in the past that promoted good health and mental well being.

Case in point, this wonderful ad about doodh which is Hindi for milk. The ad has a really catchy tune about how you should drink a glass a day and all the benefits it has – it features real people, truly jolly people and I remember asking for glasses of milk just because of it.

(Transcript – Milk is fun in every season. Drink milk for healthy reasons. You will stay fit and fine and live past 99. Drink a glass full of milk. Wonderful milk. )

Or this beauty from the National Egg Corporation. It is set to the tune of, well, you’ll recognize it. To a nation of vegetarians (egg is not veg!), it tries to tell you of the goodness of eggs. Most ads those days were public service ads of sorts. Things that are beneficial.

(Transcript – The tag line for this ad is “Sunday of Monday, eat egg everyday“)

Then there was the era of fun and playful ads. This was my favourite at the time – an ad for Happy Dent White, a chewing gum that helped you keep your teeth sparkling white. Ads became more about creativity. We used to look forward to these appearing on TV more than we were about the shows.

I look at these ads with a great sense of nostalgia which has hit me like a brick because of how TV is today. It’s cricket season, which means we are being bombarded by ads, not about things that are good for us, but things that cause us utter depression. Depression. Yes.

Look at this ad for Veet, a hair removal cream

Erm, yes. Use a hair removal cream on a woman with silky smooth hairless arms. Wouldn’t it sell a product better if you used it on a gorilla?

And this one depresses me the most – it is a Kellogg’s ad about a 2 week weight loss challenge that is taken up by one of India’s best known actresses, because she seriously needs to lose weight.

I don’t mean to sound like I’m a 90 year old woman reminiscing about the good old days but am I the only one who is disturbed by these ads? It makes me realise that we create a market for it, why else would it exist? Advertisers usually play off our psychological fears and needs and if ads like these are mirrors to what we really fear, what message are we receiving from it?

Happy Moanday to you all!

Okay, Monday rant is done. I’m leaving you with one of my most favourite ads of all time – it is for English speaking lessons and how I learnt to speak the Kween’s Anglish!

Shameless Self Promotion

I haven’t written “properly” on here  in a while on account of life being what it is – but I have been getting an unbelievable amount of views and comments that has nudged me to make this post. Allow me this one indulgence?

In case you’ve missed it, my top 5 posts (ever) are -

You are a Bangalorean If - A comment on the little things that a Bangalorean would indulge in.

Ode to my 29 Teeth – A horror story about how in the great battle of life, 32 teeth soldiers went marching in and only 29 made it back alive.

I am a Weirdo – A post that, if you’re being honest, needs no elaborate introduction.

This is for you, Rami - A eulogy for a mentor, a friend and confidante.

What it means to be East African – A list of things that struck me when I was volunteering in Tanzania.

Not to say I have given up on writing. I haven’t. I have been popping out Guest Posts like a machine, a machine I tell you. This is just to nudge you in the right direction and tell you that I have created a new page called Digital Footprints that lists all the places I do manage to write in.

Just know that I’m not ignoring you. I will try to write at least one post a day. Promise.

Hope you are well.

If you have looked at my blog today, you would have noticed a new header. I was over at the twitterverse, whining about how certain timey wimey stuff was making my head spin. It has been 6 months since I’ve been working at this corner, 8 months of Long Distance. I could’ve never thought this far ahead when I first started.

And then I headed over here and saw that – OMG! It has been 4 years since I’ve been blogging on this platform.

FOUR YEARS!

What a crazy ride it’s been. I know that without you guys, I wouldn’t have made it past a week and here we are, together.

So if I haven’t said it enough, you guys are amazing and I love you madly! And because gifs say it better, I’ll leave you with some spam!

Big squishes!

Samba HugsThank YouFantasticYou're AwesomeKiss

 

We Might Fall

The Sunrise This Morning in Bangalore

The Sunrise This Morning in Bangalore

Let’s go on an adventure. There are clouds to be jumped on, warm golden rays to be stolen, wings on whose back we can steal a ride.

We could drown in the crow’s feet that your laughter creates. You could twirl me around till we’re so giddy, it makes the world a breathtaking shade of magic. We could walk the journey of some obscure person and throw popped corn at each other while the black mirrors fill up with “must watch” moving pictures. We can tick off lists of movies, of books, of places to eat, sights to see, things that make us feel alive and full of purpose.

We could run around carelessly, tripping as we try to catch the sunshine in your hair and the sparkle in your eyes. We could don ourselves in explorer gear and go hunting for giggles – your giggles – that make me light headed and make me float off the ground.

We could go looking for the moon and have it tell us stories by the fireside. We could even accidentally run into the biggest adventure of them all -

We might fall.